Archive for November 2014

Six Tips for Better Signage

Use easy to read fonts and good contrast of colors. Most people, and especially those of my age don’t want to struggle to read your sign. Don’t use wispy letters or those with curly-cues that make it harder to read. Ever try to read sign or menu on a red background with thin black letters, frustrating…

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Ken’s Ten

We have all heard the 80/20 rule and it seems to be pretty accurate. In our company we are a little more generous and work on a 90/10 rule. And on the latter we practice Ken’s Ten. I grew up in a small town and began selling men’s clothing at the ripe old age of…

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